Website Design Portfolio: September 2019
Rock-N-Water Adventure Camps
Created a dynamic website that caters to 3 primary audiences. Enabling each to find the information they are looking for, fall in love with Rock-N-Water, check availability, and easily reserve their trip online or via a few quick clicks.
Project Objectives
The Client
Religious summer camp offering outdoor adventures to youth and adults alike.
Target Audience
A wide mix of primary target audiences:
- Leaders coordinating trips for groups of students.
- Parents of teens attending camp through a youth group.
- Parents of teens considering sending their student on their own to a sleepaway camp.
- Students looking for something exciting to do in the summer.
- Teachers coordinating school field trips.
Strong majority of mobile visitors, transitioning to desktop users towards the end of the customer journey.
Key Features
- Communicate the in-person fun and playful environment online.
- Direct audiences quickly towards pages that speak more directly to them.
- Simplified Checkout Process
- Calls To Action on the bottom of every page.
For a live view visit: Rock-N-Water
